STRATEGIC MEDIA RELATIONS

As the most critical element within the communications mix, Pathfind places media relations strategy at the core of every integrated campaign to help clients communicate with their target audience.

BUSINESS INTELLIGENCE

Applying a diverse cross‐spectrum of tactics and situational analysis, Pathfind provides clients with up‐to‐date intelligence and insight on relevant issues and/or events to support corporate planning, negotiations and litigation.

COMMUNICATIONS PLANNING

Corporate communications planning is an essential activity which enables organizations to achieve optimum results and Pathfind advises clients on how best to inform audiences and solve complex communications issues.

CUSTOMIZED MEDIA CONTENT ANALYSIS

Pathfind provides comprehensive and highly‐focused monitoring and qualitative analysis to assist clients in evaluating their media profile.

CORPORATE DEFENSE

Pathfind's professionals have extensive experience assisting clients with the intricate communications challenges surrounding hostile takeovers, TOBs and MBOs.

CRISIS MANAGEMENT

Pathfind helps clients to anticipate events and develop the infrastructure needed for effective communications and management in a crisis to minimize lasting damage to corporate, product or personal reputations.

LITIGATION SUPPORT

Pathfind identifies the factors that will resonate with society effectively supporting any litigation with carefully tailored media relations.

PRIVATE EQUITY COMMUNICATIONS

Pathfind supports private equity clients in managing communications related to proposed deals as well as developments in their portfolio companies.

PUBLIC AND INVESTOR RELATIONS SUPPORT

Pathfind assists clients' PR and IR teams whether it be with the communications issues related to major transactions or shareholder action, or simply providing the ‘undisclosed’ story surrounding incidents in the public domain.

CORPORATE POSITIONING AND REPUTATION MANAGEMENT

Pathfind helps clients to perceive issues clearly and to address them responsibly and productively. Knowing how to communicate a lasting message and integrate it across all relevant channels, Pathfind's professionals build trusted relationships with critical audiences resulting in changed opinions, perceptions and attitudes.